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WHAT I'VE DONE

During my time as senior digital copywriter for one of South Africa's leading banks, I was responsible for crafting thought-provoking and high-performance blog content in the online financial education sphere. Creating conceptual copy to accompany audiovisual and social media also formed an important part of my career in banking.

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Samsung is more than a tech giant. They're a lifestyle brand. For this Galaxy S8 launch manifesto, the narrative aimed to tug at consumers' heart strings, urging them to #TakeTheTime to enjoy all life's moments - while using a Samsung product of course.

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Death is not a topic anyone likes discussing. But making sure your loved ones are taken care of in your absence is important. For this print ad campaign, the copy and concept was crafted to drive the message home that with Old Mutual's CoverNow policy, you get more than you would expect.

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Kief Koekies tells the story of tannie Riekie, one of SA's top bakers, and her confections in a tongue-in-cheek, innuendo-laden way. So enticing was the narrative, that this web campaign was awarded three Pendoring awards.

©2024 by William de Bruin. Proudly created with Wix.com

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