PROFESSIONAL HISTORY

NEDBANK | SENIOR LANGUAGE EDITOR AND DIGITAL COPYWRITER

I joined Nedbank, one of South Africa’s major banks, in 2019 as a senior digital copywriter and quality controller in Group Digital. In this position, I was tasked with digital and online content creation across the group. I contributed to growing Nedbank’s digital share-of-voice by 20% through online financial education, thought-leadership pieces, paid social media, and various other elements. In March 2022, I was offered the position of senior editor at Nedbank Editorial and Language Services. I’m currently responsible for producing high-quality edits and translations for a wide range of stakeholders. I also manage the marketing portfolio of the Nedbank LGBTQI+ Forum which forms part of the bank’s DEI initiatives. In this capacity, I have promoted inclusivity through language by championing the optional inclusion of pronouns in email signatures and updating the terminology in the organisational parental leave policy.     

SUM OF 21 ACADEMY | HEAD OF QUALITY CONTROL AND COPYWRITING MENTOR

Between July 2018 and June 2019, I was based at ETIKET Brand Design's creative academy, Sum of 21. As head of quality control, I was responsible for the training and mentoring of young creatives showing potential in the quality assurance/copy field. Some of the brands I mentored these creatives on include:

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Ctrack | ATKV-Negester

Scorpion Legal Protection | Volvo CX40

FNB Women in Business

Ads 24 Food for Thought

Endura Poultry

Corenza Para-C | Indlu

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ETIKET BRAND DESIGN | SENIOR COPYWRITER AND QUALITY CONTROL